Creators › Tools › Engagement Rate
Free tool
Engagement Rate Calculator
Engagement rate is the honest measure of how much your audience actually reacts — not just follower count. Enter your numbers; nothing is stored or sent anywhere.
0%
How it's calculated
Engagement rate = (likes + comments + shares + saves) ÷ (followers or views) × 100. Basing it on views is usually the fairer read on short-form video, since reach often far exceeds your follower count. Basing it on followers is the classic profile-level number brands ask for.
The bands below are rough rules of thumb, not hard science — engagement varies a lot by audience size, niche, and platform. Treat them as a compass, not a verdict.
- Under 1% — low; worth revisiting your hooks and posting rhythm
- 1–3.5% — solid, right around typical for many accounts
- 3.5–6% — strong; your audience is genuinely engaged
- Over 6% — excellent, especially at larger sizes