MAD was founded on the basis of being your true you & the understanding that you can remain you in every situation. Being able to adjust, recognize, understand and adapt. In such high demand people are not who they say they are, pretending to be something or someone else and not living as their complete selves. It’s about confidence, rising above adversity but remaining you. Not allowing anything to waver your foundation.

MAD is also about equality. We embrace all forms of the word. Let’s not judge people on their differences but embrace that there’s no one way to live life. Let’s all remember that. MAD is one brand that truly represents it all. Your personal evolution, redefining moments and making your mark along the way.